Fishbox is an award-winning seafood subscription service that delivers fresh, sustainable fish and shellfish direct to the doors of its customers within 48 hours of being landed.
We built a mobile-friendly e-commerce site that could showcase their offering as well as manage customer accounts and orders, handle recurring payments and features a recipe bank created from user generated content.
The first subscription service for seafood brought some new challenges
Following the paradigm of similar services, we needed to build a platform which could sign users up to different subscription levels and charge their cards automatically.
All payments and card storage is handled by Stripe Payments, with a custom back-office for processing and tracking orders.
The sea is a big place, and sometimes the fish you want is somewhere else.
We needed to capture customers' preferences in detail, so Fishbox could make the right substitutions when your favourites are not around. We built a preferences area where you can mark specific species, or entire groups of fish, in or out.
It was really important to build up content to help the site gain awareness and help build SEO.
By asking users to submit their recipes, we were able to quickly build up a bank of great content that was immediately shareable and helped boost social presence, online ranking and generate traffic.
The work we carried out for Fishbox really made a difference, with a staggering 100% in new users, a 75% increase in traffic to the site, and a 100% sales revenue increase within 6 months of launch.
And with a system built on a solid foundation like Umbraco that can handle scale, Fishbox are set to grow even further.
A massive amount of food waste can occur when a customer receives a delivery with some items they maybe aren't too keen on.
This coupled with the fact that catching specific fish is never guaranteed, means this subscription service needed real flexibility in fulfilment, and from the customer.
We created a detailed preference and recommendation engine that Fishbox customers could use to guarantee they would always be happy with what was delivered.
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