We are Sitecore XP specialists

We first encountered Sitecore over ten years ago, and have been evangelists since then.

Sitecore is immensely powerful, and built on a foundation that is logical, elegant and fully customisable.  Unlike other commercial platforms, Sitecore comes fully integrated with a single admin area which puts every capability at your editor and marketer's fingertips.

And when we mention marketers, it's for good reason.  Sitecore shoots beyond the traditional CMS with a suite of proven marketing capabilities, including Personalisation, Split and MV Testing, Marketing Automation and in-depth analytics. 

This is a platform that can drive your digital strategy forward, for years to come.

SITECORE EXPERIENCE MANAGER

An immensely capable CMS, we've tried but never hit its limit

Multi-site, multi-lingual

If you're a global business, Sitecore can deliver to all your markets in many different ways.  It won't constrain you to one strategy.  You can have one or more websites, and each can be in one or more languages.  Content can be translated via the CMS, or integrated with a translation partner through automated workflows, finally landing with your regional team for approval.

Content governance

In simple terms, Sitecore versions everything. If you have a requirement for full content governance and compliance, Sitecore is built for the job.  With highly flexible content approval workflows, full versioning of content and media files, and ability to step back to any point in time to see what page looked like, Sitecore is a fully auditable content platform.

Experience Editor

Sitecore CMS can be driven in the traditional way, with a tree of pages and forms for your content.  The Experience Editor allows your editors to make changes to content in-place, within the design of your page.  This is WYSIWYG at its best, and this interface will become your go-to place for adding personalisation rules and split tests.

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Actionable statistics

Analytics. Focussed on value, not volume.

Sitecore tracks all your visitors, not just some of them. Whenever someone loads a page, Sitecore runs some data into it's Experience Database.  Just like Google Analytics, but with some key differences.

First of all, Sitecore records every page click, while GA is at the mercy of ad blockers, and data summarisation.

You can (and should) create goals for all conversion points within Sitecore.  A key foundation of Sitecore Analytics is the concept of ranking these goals points, and giving them a score.  Through this we can understand users who convert high value goals, or gather engagement value over time, against those who don't.

So what then?  Well, you can create personalised content for them.

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Unique user experiences

Personalisation. One size doesn't fit all.

Once Sitecore has been given some instructions, it will start to add users to different audience groups.  From there, personalising content and tailoring journeys to individual users becomes a cinch.

Why show a promotion to a user that's already converted?  Why would you show a Doctor banner on a Dentist page?  Each optimisation made improves content relevance, and as such engagement and conversion opportunity. 

And all this is achieved directly from the CMS, managed just as you would any other content.

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Fine-tuning the experience

Split test, and test again.

Never assume the message is right, the button is the correct green, or the form is short enough. Test it. 

Sitecore has the ability to create test variations right from the Experience Editor, in minutes. Build up multiple tests on different content areas and Sitecore will tell you the best combination for your chosen outcomes.

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Let’s create something great

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