From distillery to doorstep - Factory73 delivered The Dalmore’s first-ever direct-to-consumer eCommerce platform, blending luxury design with seamless integrations.

Factory73 are Whyte and Mackay’s trusted web delivery partner, working across their entire portfolio to deliver modern, customer-focused websites for their renowned whisky brands, including The Dalmore, Jura, Tamnavulin, and Fettercairn.

Most recent is the work carried out for The Dalmore, Whyte and Mackay’s prestigious malt whisky brand, enabling the company to launch direct-to-consumer (DTC) eCommerce capabilities for the first time. This marks a transformative step in The Dalmore’s evolution, allowing the brand to sell products online whilst building a highly valuable CRM of engaged consumers.

Visit the dalmore

Key deliverables

Delivering a world-class eCommerce experience for a world-class whisky.

Built for a premium brand

The Dalmore needed more than just a standard eCommerce site - it required a platform to reflect its premium image and uphold its luxury credentials.

Factory73 combined Shopify’s robust capabilities with a fully customised Umbraco CMS, ensuring a seamless user experience that matches the sophistication of The Dalmore’s whisky.

Seamless integrations

To engage customers and streamline operations, the platform integrates with:

  • HubSpot CRM for personalised marketing campaigns and a self-service portal.
  • Salesforce Service Cloud for efficient customer service management.
  • GA4 and Meta tracking to optimise campaign performance and measure ROI.

Built to scale

The platform was architected on Azure Cloud with load-balancing and auto-scaling via Azure Front Door. Combined with Cloudflare’s CDN, it ensures 100% uptime during high traffic events and delivers a flawless user experience globally.

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Refined luxury

Crafting the perfect experience

Every detail of the platform was designed to match the elegance of The Dalmore’s brand. From sleek front-end design to intuitive functionality, the user journey feels as premium as the whisky itself.

The seamless integration of eCommerce and CRM systems allows customers to purchase, personalise, and engage effortlessly - all within a beautifully crafted interface.

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Designed for the spotlight

Ready for high demand

Limited-edition launches are a key part of The Dalmore’s strategy, often resulting in significant spikes in traffic.

The platform’s architecture - built with Azure Web Apps, Azure Front Door, and Cloudflare - ensures it performs flawlessly under pressure. With pages optimised for performance, even global campaigns can handle high user volume.

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The results speak for themselves

Rapid success

  • Multiple limited-edition collections sold out rapidly within days of launch
  • Exceptional sales performance, exceeding expectations within the first week
  • A high average order value, reflecting strong consumer demand and premium positioning
  • Over 15,000 users registered on the platform, creating a highly valuable database for targeted marketing and long-term engagement

 

These metrics demonstrate the platform’s ability to deliver on The Dalmore’s business objectives, combining operational excellence with luxury user experiences.

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A toast to success

Factory73’s platform empowered The Dalmore to:

  • Launch its first-ever DTC eCommerce channel.
  • Engage directly with customers while maintaining its luxury reputation.
  • Achieve exceptional results, from record-breaking sales to global reach.

By combining technology with design, Factory73 delivered a platform that is every bit as smooth and refined as The Dalmore’s whisky.

Testimonial

Factory73 were able to lead this project and liase with our several other partners to deliver the website and integrations without having to involve us in every detail.

Their expertise was vital in delivering a first-class product, and their friendly, honest and open approach makes working with them easy.

Alan Gaskin
Consumer Technology Controller / Whyte and Mackay

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